Siamo o, meglio, dovremmo essere una società sempre più votata alla salvaguardia del nostro Pianeta, a tutte quelle tematiche legate all'ambiente e alle politiche della sostenibilità. Il business del fashion e della moda, sta da alcuni anni, virando verso una politica e una vision sempre più green, a minore impatto inquinante e, soprattutto, ad un grande contenimento, essenziale, aggiungerei, degli sprechi.
Puntare ad investire su tecnologie nuove, su processi di produzione innovativi che siano in grado di trasformare le vecchie t-shirt in cotone o abiti realizzati in fibre naturali in nuovo filato, da poter riutilizzare per realizzare altri capi (come già in uso da H&M e Levi's) o ridare vita a stock giacenti nei magazzini; come sta facendo il gruppo leader del lusso Lvmh che lancia Nona-Source.com, la prima piattaforma che rivende online tessuti e pellami a prezzi competitivi, alcune dei quali giacenti da anni ed inutilizzate dalle case di moda appartenenti al gruppo francese.
Ma la vera innovazione, che avrà un impatto estremamente positivo sull'ambiente sarà la riduzione della produzione e del consumo di abbigliamento che, purtroppo negli ultimi 15 anni è pericolosamente raddoppiato.
Ed è sempre il brand Levi's, che ha lanciato la campagna "Buy Better, Wear Longer", dove in un video dei giovani della generazione Z (incredibile!) incoraggiano i consumatori a comprare meglio e di meno, a indossare i vestiti più a lungo.
Optare per capi duraturi, di buona fattura e creati con materiali di alta qualità, può aiutarci a ridurre il nostro impatto ambientale. Se poi oltre ad essere resistenti, i capi in questione sono anche realizzati con materie prime ecologiche e prodotti a emissioni zero, ecco che avremo fatto centro!
Ed è proprio con questo fine che nasce la vision delle collezioni Lisa Tibaldi Terra Mia, che è il fulcro dalla sua creazione e al centro delle sue produzioni.
Prodotti assolutamente timeless, adatti ad un pubblico attento e responsabile che non vuole rinunciare ad un accessorio lussuoso, alla moda, ma che sia anche un sinonimo di eleganza senza tempo.
Ed è per questo che sia i Bijoux che i Foulard sono realizzati con prodotti di alta qualità, rigorosamente Made in Italy, provenienti soprattutto dal territorio del Basso Lazio, limitando anche chilometri ed i relativi impatti ambientali.
L'utilizzo poi della "Stramma" (l'erba spontanea inserita nelle creazioni) rende i gioielli estremamente green, dove l'unica variazione riscontrata è rappresentata dal colore della fibra vegetale che, col il tempo, tende a variare il suo colore verso una tonalità più gialla.
Impariamo anche noi a comprare meglio, con più attenzione, il nostro pianeta sarà migliore così come la nostra vita!
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